Cultural tourism goes virtual: audience development in Southeast European Countries. A publication by Culturelink
The book entitled Cultural Tourism Goes Virtual: Audience Development in Southeast European Countries, is the latest in the series of Culturelink research studies in the course of the past few years on the subjects connecting new technologies and culture. It is a research study on the impact of the Internet on the cultural tourism development and is focusing on on-line sales in the cultural sector. The subject has already been introduced in 2007 at the International Symposium organized by Culturelink/Institute for International Relations, when a group of experts gathered to present best practice examples of cultural institutions/organizations websites with the impact on cultural tourism and audience development. After the Symposium, it was agreed to deepen the subject by conducting a comparative research study in the countries of South-eastern Europe. This book represents a joint effort by researchers from Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Romania, Serbia and Slovenia who worked on the reports presenting the current situation in their respective countries, as well as providing possible recommendations for inclusion of virtual culture in cultural and tourism policies.
The core of the research is presented by country in alphabetical order. A comparative analysis of the research is presented in the last text in this book. It highlights similarities and differences in virtual culture in the SEE countries and presents general digital cultural policy guidelines as well as recommendations which could be applied to enhance the development of audience and cultural tourism by way of virtual space. This research is the first of its kind in the field of cultural tourism and it is hoped that it will stimulate cultural/heritage organizations to enhance their business practices.
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